How Many Showings & Open Houses Should You Expect—And How Will Your Home Be Marketed?
- Cassie Callahan
- 3 days ago
- 3 min read
Selling your home is a big decision, and one of the first questions I hear from sellers is: “How many showings should I expect, and what’s the plan to market my home?”
Great question—and the right one. Your showing activity and marketing strategy directly determine how quickly and profitably you’ll sell. Today, I’m breaking down what’s normal in our Fort Liberty/Fayetteville region, what you can expect in the current market, and exactly how my marketing plan puts your home in front of the right buyers from day one.
How Many Showings Should You Expect?
The number of showings depends on several factors: price, condition, location, and competition. But based on current activity levels and the region’s average 44 days on market, but to get an precise number - reach out and we can take a look at the number of showings based on you location, an price range.
How Many Open Houses Will You Have?
I build a custom open-house schedule based on your home’s needs, but the typical plan is:
➡️ 1 Mega Open House During Week 1
This generates a rush of interest. I combine street signs, social media ads, neighbor invitations, and email blasts to drive foot traffic.
➡️ Optional Open Houses Every 2–3 Weeks
These work especially well for:
Homes on military relocation routes
Homes at or below the median price point
Homes with unique features buyers want to see in person
Open houses help keep your listing fresh and visible, especially when buyer activity dips.
How Will Your Home Be Marketed?
This is where my strategy shines. Your home will be marketed using a multi-channel, high-visibility plan designed to attract qualified buyers quickly and maximize your sales price.
✨ Professional Marketing Package Includes:
1. Professional Photography
Wide-angle, high-resolution images that highlight your home’s best features.
2. Video + Walkthrough Tours
Buyers love movement. Video increases engagement and captures out-of-state and military buyers.
3. Social Media Campaigns
Your home is promoted across:
Instagram (@closewithcassie_nc)
Facebook (Close with Cassie – Realtor)
My website (closewithcassienc.com)
Including paid ads targeting buyers actively searching within your price range.
4. Listing Syndication to Major Platforms
Your listing appears on:
Zillow
Redfin
Google
Military relocation networks
And dozens more
5. Email Blast to Active Buyers & Local Agents
I notify my database and network of agents the moment your home goes live, ensuring early traction.
6. Street-Level Marketing
Premium signage + directional signs for high-traffic visibility.
7. Open House Promotion
We advertise your open house through:
Social media
Neighbor invitations
Street signage
Agent networks
Email campaigns
8. Analytics + Weekly Updates
You’ll receive showing feedback, online engagement data, and market updates so you always know how your home is performing.
What Impacts the Number of Showings?
✔ Pricing Strategy
Homes priced correctly receive the most showings in the first 14 days.
✔ Condition & Curb Appeal
Small upgrades—fresh paint, landscaping, decluttering—can double showing activity.
✔ Competition
More active listings means buyers have options, so presentation matters more than ever.
✔ Seasonality
PCS season, holidays, and school schedules can all impact traffic.
Frequently Asked Questions (FAQ)
1. Will every showing turn into an offer?
Not always. Typically, 8–12 showings lead to one offer when the home is priced well. If we hit 15+ showings with no offers, it’s time to revisit pricing or condition.
2. Do open houses actually sell homes?
Yes—open houses attract unrepresented buyers, neighbors with referrals, and out-of-state military families. They also increase visibility on third-party platforms for up to 72 hours afterward.
3. Why is showing activity slower than it used to be?
Inventory is up, and days on market have increased across our region. Today's buyers take longer to decide, so consistent marketing is key.
4. Can I deny showings?
Absolutely—you control access to your home. Just keep in mind that turning down multiple showings can delay offers.
5. How long will it take to sell my home?
Current averages show 44 days on market, but well-priced and well-prepared homes often go under contract sooner—sometimes in the first week.
6. Does using your preferred lender help buyers move faster?
Yes—my preferred lender can close as quickly as 15 days, which attracts stronger offers for your home and keeps timelines tight.
If you're thinking about selling soon, the right strategy can dramatically increase your showing activity and help you secure a higher sales price.
Ready to make your move? I’ll help you craft a smart, competitive offer that aligns with your goals. Call or text me at 910-916-9315, or visit closewithcassienc.com to start your home search today. Close with Cassie – where service meets strategy.
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