Investing in Fayetteville: Why Military Markets Are a Hidden Gem for Real Estate Investors

When investors talk about hot rental markets, you’ll hear the usual suspects—Raleigh, Charlotte, maybe even Nashville. But what if I told you one of the most stable and profitable rental markets in North Carolina is right here in Fayetteville, home to Fort Liberty (formerly Fort Bragg)?

Military communities create a unique opportunity for investors: steady tenant demand, competitive rents, and strong returns. Let’s break down why Fayetteville and the surrounding counties (Cumberland, Hoke, Harnett, and Sampson) deserve a spot on your investment radar.

1222 Kienast Dr. Fayetteville, NC 28314

1. Consistent Rental Demand

Fort Liberty is one of the largest military installations in the world, with over 50,000 active-duty soldiers and thousands of civilian employees. That means thousands of families move in and out of the area every year.

Because service members often receive housing allowances (BAH), they’re able to rent at market rates, ensuring strong and consistent demand for quality rentals. Even in slower economies, this rental base remains steady—making Fayetteville more resilient than other markets.

2. Cash Flow Potential

Unlike many larger cities where property values have skyrocketed, Fayetteville’s housing prices remain relatively affordable. That creates the sweet spot investors love: buy at a reasonable price, rent at a solid rate, and enjoy monthly cash flow.

For example:

• A well-maintained single-family home purchased for $180,000 might rent for $1,400–$1,600/month.

• Multifamily properties and townhomes often perform even better, with lower maintenance costs per unit.

When you pair this with North Carolina’s landlord-friendly laws, investors have a real opportunity to build sustainable income.

3. Military-Friendly Loan Programs

For investors who are also veterans or active-duty service members, the VA loan is a game-changer. You can use it to purchase up to a 4-unit property as long as you live in one of the units. That means you can start building a rental portfolio while your tenants help cover the mortgage.

Even if you’re not eligible for VA benefits, lenders familiar with military markets often have competitive investment loan products tailored for this area.

4. A Growing Market Beyond the Base

Fayetteville is no longer just a “military town.” The city has invested heavily in downtown revitalization, with new restaurants, breweries, and small businesses creating a vibrant local culture. As the community grows, so does the appeal for both renters and long-term homeowners.

Pair that with quick access to Raleigh and major highways, and you’ve got an emerging hub that’s still affordable compared to neighboring cities.

Frequently Asked Questions (FAQ)

Q: Are military tenants reliable? A: Yes. Most military families receive housing allowances directly tied to their pay. They also face career consequences if they default on leases, making them highly reliable tenants.

Q: What property types work best in Fayetteville? A: Single-family homes near Fort Liberty are in constant demand. Duplexes and townhomes are also great for cash flow. Investors looking for long-term equity growth may want to consider small multifamily properties.

Q: Is Fayetteville only good for short-term rentals? A: While long-term rentals are the backbone of the market, short-term rentals (Airbnb/VRBO) can also work well near base entrances or downtown—just make sure to check local zoning rules.

Q: Do I need to live nearby to invest here? A: Not at all. Many of my clients are out-of-state investors. With a strong property management team in place, you can own rental property here without being local.

Fayetteville’s combination of affordability, stable tenant demand, and military-driven economy makes it a smart play for investors seeking steady cash flow and long-term growth.

If you’re thinking about adding a Fayetteville property to your portfolio, let’s talk about where the best opportunities are right now.

📲 Call me directly at 910-916-9315 or email cassie@birchandbeamrealty.com.And don’t forget to connect with me on Instagram @closewithcassie_nc for daily tips and market updates.

Close with Cassie. Invest with confidence.